(MENAFN – Khaleej Times) Noor Investment Group has announced the launch of an interactive online forum in a bid to create a new model for customer engagement and collaboration.
Noor Islamic Bank and Noor Takaful, subsidiaries of Noor Investment Group, have created a new social media online forum � shapeyourcountry.com � with the aim of connecting people living within the UAE cutting across nationalities, age and economic status, as well as Emiratis residing abroad.
“Social media represents a crucial and underutilised channel for engaging public communities and to initiate thought provoking dialogues amongst industry leaders,” Hussain Al Qemzi, Group chief executive officer, Noor Islamic Bank and Noor Investment Group, said.
The unveiling of this strategy on January 7 marks Noor Islamic Bank’s second anniversary and Noor Takaful’s successful completion of its first year. “To successfully adapt to international trends, we need to make use of crucial intelligence from many new sources beyond company and media supplied data. By stimulating social exchanges of information and opinions, we can tap into a highly relevant and contextual channel to provide valuable insights which can be channeled directly to improve services and ultimately increase client satisfaction.”
Shapeyourcountry.com will initially launch with a photography competition, inviting people to take pictures highlighting the UAE’s unique characteristics and to upload them to the website. A panel of judges will review the entries based on specific criteria and then choose the first, second and third prize winners. The winner will receive a prize worth Dh16,500, second place winner will be awarded a prize worth Dh7,550 and third place will receive a prize worth Dh5,250.
In addition to providing links to Noor Islamic Bank’s and Noor Takaful’s portfolio of offerings and services, the forum will, for the first time, give people the opportunity to share their views on living and working in the UAE through the interactive web site.
Tracking websites, web services, blogs, forums and online web presences in the United Arab Emirates